On Monday, 16 December Sony Ericsson Belgium invited press in the morning and developers in the afternoon to experience the Xperia X10 Android device. A hand full of developers appeared at the Bloom Hotel in Brussels and learned about the Android strategy of Sony Ericsson.

(Thanks to emich for the permission to re-use his picture from his blog)

There will be a place for Android applications and content on the market PlayNow ™. Start date for the Android section is expected early 2010. The theme of the market is “less is more” and tries to promote selected high quality applications and content.

In addition, features of the X10 were presented, especially the Timeline and the Medialine. The attendees had the chance to try out the X10. However, no technical details about how to integrate other applications into these device specific features were presented.

Sony Ericsson presented themselves as a company open to the needs and wishes of developers and invited them to start a dialogue with them.

This entry was posted on Tuesday, January 5th, 2010 at 00:50 and is filed under Events. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.